Theo Groh & Patrick Gillam – Escaping the Echoes

Marketing in the Age of Social Media

-The difference between paid and organic reach

-Analytics: why they matter and how to interpret them

-Understanding the prospective family journey: know where your inquiries are coming from and reach families at the right time on the right channel

-Fitting social media planning and implementation into your workload

-The importance of collaboration throughout the school to produce content

-Educating your Board and faculty about what social media does and doesn’t accomplish

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Theo Groh & Patrick Gillam

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